Three services. One method. One direction.
From strategic diagnosis to ongoing direction. Each phase solves a specific problem, and sets up the one after. We always start with the X-Ray, because building before diagnosing is building blind.
X-Ray fully credited · Custom quotes · No forced commitments
Strategic Diagnosis
The X-Ray
Website and Strategic Identity
The Build
Social Media and Local SEO
The Direction
CONTINUE
The Wavy Method
Why we always start with the X-Ray.
Over years of working with brands, we've learned an expensive lesson: there's no sustainable digital project without a diagnosis before execution. Whoever builds in the dark, ends up rebuilding in the light.
Without a diagnosis, every decision is a guess.
Before knowing what your website needs, you need to know who visits it, why, and at what stage of the journey. Without this, choosing between "Shopify or WooCommerce" is a technical decision dressed up as a strategic one.
The order of the phases matters more than the features.
Most businesses start with Direction (social media management) without having a Foundation (website and identity), and then feel like they're doing a lot without seeing it pay off, without quite knowing why. The Wavy method reverses that: first we rebuild the foundations, then we activate the communication.
The X-Ray always has a cost, only when you pay it changes.
You either pay €350 up front and gain clarity, or you pay thousands in wrong decisions over the years and regret it. The X-Ray isn't an extra expense, it's the expense that prevents worse ones.
That's why the X-Ray is always the first step, even for those who arrive convinced of what they already want.
Get the X-RayYour journey
Three stages. One path.
The only mandatory step is The X-Ray, from there, you can move on to The Build or straight to Direction.
Strategic Diagnosis
The X-Ray
To understand where you stand before moving forward
Before proposing any path, we run a rigorous analysis of everything that makes up your digital presence. We identify what's working, what's broken, and, above all, the 5 priority issues holding your business back online. You get a concrete map: what to fix, in what order, and why.
What you get
How it works
Briefing (30 min)
Initial call to understand your business, goals, and context.
Deep analysis
We dive into your digital ecosystem with professional tools. The invisible part of the work, and where 80% of the value lives.
Delivery + walkthrough
You receive the full report and we meet for 30 minutes to walk you through each finding. We don't just send a PDF and wish you luck.
Who it's for
The X-Ray is for any established business that wants clarity before deciding the next digital step, whether or not you already know what you want to do next.
+ VAT · 100% credited to your next project (within 30 days of delivery).
Website and Strategic Identity
The Build
To set the right foundations
The Build is where the structural problem gets solved. We rebuild your business's digital foundations, website or online store, visual identity, communication strategy, and complete channel setup. You don't coordinate five vendors: the same team that defines the strategy executes the build.
What's included
4 typical types of Build
For services and professionals
Strategic Institutional Website
Built to generate authority and qualified leads. For clinics, ateliers, practices and professional services.
For retail and product brands
Strategic Online Store
E-commerce built to sell, with conversion-optimised structure and a strategy that connects brand to sales.
For businesses in transition
Full Rebranding + Website
New or refined visual identity with an aligned website. For generational transition, expansion or repositioning.
For those who need just the brand foundation
Strategic Visual Identity
For businesses not yet ready for a website but in need of a solid brand foundation. Includes positioning, logo, palette, typography, essential applications and brand book. Designed for pre-launch stage, partial rebranding, or brand expansion.
How it works
Post-X-Ray briefing
We define the exact scope of The Build, priorities and timeline.
Strategy + Identity
Positioning, visual identity and website architecture in parallel.
Development + Content
We build the website or store, create initial content and prepare the channels.
Launch + Training
We launch, train your team, and stay available for 30 days for technical adjustments.
Who it's for
The Build is for businesses that already have clarity about the problem and are ready for reconstruction. It typically follows the X-Ray, when the diagnosis shows the foundations need to be rebuilt.
Each Build is quoted individually after the X-Ray, based on the agreed scope and the type of project chosen. Payment in three instalments (40% start · 30% midpoint · 30% launch).
Social Media and Local SEO
The Direction
To grow without losing control
The Direction is where Wavy takes ongoing charge of your digital. Monthly strategy, content creation and capture, channel management, local SEO and clear reports, to grow without losing control, and without having to manage an internal team. At full level, we operate as your external CMO.
What's included
How it works (monthly cycle)
Alignment
Monthly meeting to review results, adjust priorities and set the month ahead.
Execution
We produce content, optimise channels and manage communities. You watch the brand come alive.
Analysis
Clear monthly report: what happened, why, and what we're adjusting next.
Who it's for
The Direction is for businesses that already have a foundation (website and identity) and want to activate communication continuously, with strategy instead of improvisation.
Each Direction is quoted individually based on the agreed scope. Recommended (not mandatory) minimum of 3 months on the entry plan or 6 months on advanced plans. Monthly payment in advance.
Still exploring?
Take the diagnosis and discover where you stand.
Does your business have a website?
How is your social media presence?
Do you have a coherent visual identity (logo, colours, tone)?
Do you know where your clients come from?
Who handles your marketing today?
Your diagnosis
Building
There's a lot of potential to unlock.
Your business is taking its first digital steps, and that's good news, because there's a lot to gain. Start with the X-Ray to map the priorities; from there, the Build gives you the right foundations.
Refining
You have a base, but loose ends remain.
You've come a long way, but some pieces don't fit yet. The X-Ray shows exactly what to refine before investing more, no waste.
Growing
You have a solid base.
You're well on track. The focus now is consistency and growth, the X-Ray confirms the details and Direction keeps everything rowing the same way.
Frequently asked
Technical details, in plain language.
A few honest answers to what comes up most often.
No. The X-Ray is the only mandatory step of the Wavy method. We work this way because we've seen too many projects fail from being built without diagnosis. Without understanding what's broken and in what order to fix it, any Build or Direction is construction in the dark. The good news: if you decide to move forward to The Build or The Direction, the X-Ray fee (from €350 + VAT) is fully credited to your next project.
On average, between 4 and 6 weeks, starting from the approval of the post-X-Ray briefing. The exact duration depends on project complexity: a simple institutional website wraps faster; an online store with specific integrations takes longer. We always set a clear timeline at the start of The Build, with biweekly milestones to ensure ongoing alignment.
The website is 100% yours. We don't charge royalties, retain ownership, or charge for "activating" features later. You receive complete access to all platforms, accounts and files, including source code, design and visual identity. Our model is simple: we deliver a product that you control. If you ever decide to leave, you leave with everything in your hands.
Yes, always. Every piece of content (post, article, story) is sent for approval before publication. You have full visibility into the monthly editorial calendar and can request adjustments in time. We work with clear approval tools (no confusing email threads) and always respect the tone and boundaries we agreed at the start.
Reports designed for business owners, not marketing departments. Each report brings together the business indicators that matter, qualified leads, website conversions and visibility in local searches (for online stores, we also integrate sales data), alongside an analysis of what worked during the month and concrete recommendations to adjust for the next. Every three months, we run an extended strategic review with evolution comparison. No auto-generated PDFs: each report is interpreted and contextualised by us, in plain language.
After the recommended initial period (3 months on the entry plan, 6 months on advanced plans), the service renews monthly. You can cancel with 30 days' notice, no penalties. For specific situations, extended holidays, seasonal lulls, operational changes, we discuss with you case by case to find the best solution. No lock-ins, no gym-like exit hurdles.
Diagnosis before execution. Foundation before direction. Always.