Cases

Two projects. Two contexts. One way of thinking.

Each case illustrates a different moment in a business's digital journey, from renewing an established brand to building a brand from scratch.

A note on transparency

The cases below were carried out by Wavy's founder, applying the same methodology that defines the brand today. Some preceded the formal launch of Wavy, but the hand, the method, and the care are the same.

vera-barata · atelier&flores
[vera-barata · atelier&flores]

FLORAL DESIGN · MAFRA · SEP 2025 – MAY 2026 · 9 MONTHS

More visibility. More weddings. Without losing the essence.

Vera was already doing excellent work, with clients who trusted her. What she lacked was time, and time is exactly what everyone underestimates. Managing a profile, maintaining visual consistency, staying on top of Google presence: it all kept being pushed to "later".

+321k

views (IG + FB · 9 months)

+548

new Instagram followers

+4,900

content interactions

“I found in Mariana the missing piece I needed to develop my page and my personal project. She's tireless, dives into the details, and always shares her honest opinion. The details make all the difference, and Mariana makes all the difference for me.”

VERA BARATA · ATELIER&FLORES

FLORAL DESIGN · MAFRA · SEP 2025 – MAY 2026 · 9 MONTHS

More visibility. More weddings. Without losing the essence.

Logo rebrandingInstagram editorial directionGoogle Business Profile

Gallery

Logo · before & after
Logo · before & after
Instagram feed · before & after
Instagram feed · before & after

Instagram carousels

Vera is a floral designer in Mafra. The work was already excellent and clients trusted her, what she lacked was time for digital to keep up with the pace of the business.

The challenge

The logo deserved a refresh aligned with the brand's sensibility, the Instagram profile needed editorial direction and room to breathe, and there was no local Google presence yet for those searching for floral design in the area.

What we did

Logo refresh aligned with Vera's visual sensibility; Instagram profile overhaul (optimised bio and highlights); editorial direction for a coherent feed; and setup and optimisation of the Google Business Profile.

Results

+321k

views

+548

new Instagram followers

+4,900

content interactions

More

weddings (agenda growing)

“I found in Mariana the missing piece I needed to develop my page and my personal project. She's tireless, dives into the details, and always shares her honest opinion. The details make all the difference, and Mariana makes all the difference for me.”

VERA BARATA · ATELIER&FLORES

adds · technology consultancy
[adds · technology consultancy]

TECHNOLOGY CONSULTANCY · REMOTE · 2026 · ONGOING

A complete brand, built from day one.

ADDS is a newly created technology consultancy. The expertise, capability and roadmap were already in place. What it didn't have yet was everything that makes a company visible: visual identity, voice, channels. The choice was clear, build the brand seriously, from day one.

100%

identity built from scratch

2 channels

Instagram + LinkedIn active

Ongoing

monthly content production

“I handed over my company's entire digital presence to Wavy, social media, website, and communications. All I can say is: extraordinary. The highest standards, exceptional professionalism, and genuine care for every detail. Wavy isn't just an agency, it's the partner every business needs to grow online.”

JOÃO MARQUES · FOUNDER, ADDS

TECHNOLOGY CONSULTANCY · REMOTE · 2026 · ONGOING

A complete brand, built from day one.

Identity from scratchBrand bookContent strategyInstagram + LinkedIn

Gallery

Content · Instagram
Content · Instagram
Content · Instagram
Content · Instagram
Website
Website

ADDS is a newly created technology consultancy. It had the expertise and the roadmap; what it lacked was the brand. The strategic choice was to build it seriously, from day one.

The challenge

Launching a technology consultancy without identity, brand guidelines or digital presence. In a field where trust is everything, ADDS needed to arrive with a brand that already conveyed seriousness.

What we did

Brand research, positioning and verbal identity; logo and visual identity from scratch; brand book (palette, typography, applications); setup and optimisation of Instagram and LinkedIn; content strategy and tone of voice; and monthly content production (ongoing).

Ongoing

Active digital presence is rolling out now, Instagram and LinkedIn in continuous production. Results will become meaningful over the next 6 months.

Results

Brand

complete and ready to operate

2 channels

Instagram + LinkedIn

Brand book

and applications

Ongoing

monthly production

“I handed over my company's entire digital presence to Wavy, social media, website, and communications. All I can say is: extraordinary. The highest standards, exceptional professionalism, and genuine care for every detail. Wavy isn't just an agency, it's the partner every business needs to grow online.”

JOÃO MARQUES · FOUNDER, ADDS

Behind the scenes at Wavy, working on a laptop

The next story could be yours.

Each of these cases started with the same question, "where are you?". Yours can begin there too.

Every project starts with the right question. And always ends with another: where are you going next?